Wednesday, February 23, 2011

Free Business Marketing Tips - Not for Dummies

If you look to the left of this text you will see a giant stack of money... that is mine. Not really, but you get the point. This article is hopefully going to help you get to this stack of money without the whole article talking about "search engine optimization." Pretty much its a hands on system known as "real stuff that's gonna help you." And best of all, it is free.

So lets start with the basics... SEO. The evil phrase that is in just about every marketing article ever... ever. SEO basically says, the more your website is on other websites the more hits your going to get. That is absolutely true, but you have to know where to post your site up at. Start with wikipedia and the dmoz directory. Don't make a whole article about your company (unless it has some kind of historical or technical significance), instead make your website a reference to something that way it's more likely to stay up. As for dmoz.org, it can hard to get in there but it is defiantly worth it, so do it. Next you have to post on the little sites and get the little articles that make it unique.
  • Send in free press releases on sites like free-press-release.com, prlog.org, http://www.i-newswire.com/, pr.com, etc. Basically you get these press releases ALL OVER the Internet.
  • Links on other small business sites and local directories... as long as their free, do it. Even if it requires a back link.
  • Make a facebook page of course.
  • Add your business to google maps, yahoo maps, mapquest, etc. And be sure to verify it. It pretty much makes sure your company gets listed on google.
  • Meta tags of course, but also rel="tag"> keyword tags. And if you don't want them to show up on your site, make the characters the same color as your background.
  • Finally the easiest one - post your site on del.icio.us and digg so they can be viewed and crawled by people and bigger sites.
At this point in the article you are probably thinking "I don't care about anymore online advertising!!" Well, we have some tips for print media too. Newspapers. Every newspaper has somewhere where businesses can post news about business happens such as hiring's, or a section that just prints profiles on local businesses. If your newspaper doesn't have that then either move, or get printed somewhere else. The calender section has thousands of possibilities, as does the editorial section. Pretty much there are tons of ways to get printed in the newspaper. If you're really desperate you could you even take my last tip. Probably the most sadistic thing you could do, but guarantees you business. Go to your local church and put in your business for the prayer requests section. Usually this means everyone in the church getting a newsletter or bulletin with your businesses name printed right in there for all to see.

Well, that's all there is to it. By this point, your business is properly marketed online and in print for absolutely no cost. You have done a hard days work, so you now deserve to sit back, enjoy a beer, and tell everyone you're busy... my orders. That is the last step to making your business a true success. Enjoy!

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5 comments:

  1. Marketing your small business is an essential step toward success. If your business is intended for local shopping, there is great way to get customers in a limited geographical area. A lot of business owners do not have a specialization in marketing, and that is the reason why they have limited ideas in advertising their products and services in their region. Thanks a lot.

    ReplyDelete
  2. Oh, wikipedia is indeed a great website to present details about your company. It's easy to search and you can put everything there is about your site there. But because wiki is an open website that allows editing of content, you have to look out for people who might edit your page.

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    Shantelle Lapointe

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